According to the Electronic Commerce Information System (ETBIS) data, in the first half of this year, 17.6% of the total trade in Turkey was carried out through online platforms, while food shopping increased by 196%.
Yuksel Eminoglu, Founding Member of E-Commerce Infrastructure Providers Association (EDER) and CEO of Projesoft, evaluated ETBIS data in a written statement.
Eminoglu noted that the rapid rise observed in e-commerce in recent years continues with the opportunity to reach the most affordable price, speed in transactions, ease of return processes and the added pandemic effect.
Eminoglu stated that ₺161.1 billion of sales were made through online platforms in the first 6 months of 2021 throughout Turkey. According to ETBIS data, the number of businesses engaged in e-commerce in Turkey has increased to 321 thousand 742, and the number of companies operating in an online marketplace is 312 thousand 523. Eminoglu stated that 221 thousand 12 of these businesses make sales within the body of at least 1 intermediary service provider and shared the following information:
“The distribution of e-commerce businesses in Turkey according to the provinces where the most are located was Istanbul, Ankara, Izmir, Bursa, Antalya, Konya, Kocaeli, Kayseri, Adana and Denizli, respectively. The data showing the change in e-commerce volume across the country by sectors compared to the same period of the previous year, on the basis of increase, draws attention in the food sector. Compared to the same period of 2020, the trade volume in the food sector has increased by 196%. In this sense, the food sector, which is at the top, is followed by the advertising sector with an increase of 158% and the floriculture sector with an increase of 142%.”
“CARD TRANSACTIONS RANK FIRST WITH ₺173 BILLION”
Eminoglu stated that, according to the electronic platforms where online shopping is carried out, mobile devices are included with 59%, 34% of the transactions are made via the web and 7% via the mobile device. “When we look at the distribution of e-commerce volume by sectors in the ETBIS data, we see the white goods and small household appliances sector with ₺22.4 billion. It is followed by shopping in clothing, shoes and accessories with ₺10.9 billion, and electronics with ₺7.3 billion. When we look at the basket amounts in terms of payment method, card transactions are in the first place with an amount of ₺173 billion, while ₺66 billion transactions have been made via cash on delivery and ₺60 billion via money order or EFT.
Eminoglu stated that this strong increase in online commerce also increased the need for secure e-commerce infrastructures and said, “Data and transaction security in e-commerce is one of the most important factors that directly affect the success of an e-commerce company. All companies, especially small and medium-sized enterprises, should be very careful in the selection of security infrastructure. In this process, as Projesoft, we offer Turkey’s first e-commerce infrastructure with PCI DSS Level 1 international validity certificate, and we contribute to the advancement of e-commerce in Turkey on a secure basis.”
Source: Sabah / Translated by Irem Yildiz