Global Apparel Company Penti Reports Online Apparel Sales Three-Times Higher for Customers Utilizing MySizeID

Returns from online orders reduced by 50% among customers using MySizeID for size recommendations

MySizeID added to Penti’s sleepwear apparel line following successful rollout with lingerie and swimwear

My Size, Inc. (the “Company” or “My Size”) , the developer and creator of smartphone measurement solutions, and Penti, a global apparel brand with 600 retail stores in over 35 countries, announced today that apparel sales among customers using MySizeID were three-times higher than those customers that did not utilize MySizeID for size recommendations during a three-month period of March, April and May 2020. Penti also reported that returns were reduced by approximately 50% for customers using MySizeID during the same period. Additionally, MySizeID has been added to Penti’s sleepwear apparel line following the successful rollout within lingerie and swimwear.

Penti Giyim’s CEO Mert Karaibrahimoğlu, commented, “As Turkey’s leading multi-category retail fashion underwear brand, MySizeID guides our customers, both in our stores and online, to purchase with confidence the best fitting apparel items, while also reducing returns. We are very pleased with the successful results of MySizeID within lingerie and swimwear and we are expanding into additional apparel categories. Importantly, MySizeID has increased our online conversion rates and reduced returns by 50% from March through May 2020. We remain committed to providing the highest quality customer experience to our users.”

Ronen Luzon, Chief Executive Officer of My Size, commented, “Penti is a great case study for our patented measurement technology. Over a period of several months, we generated a dramatic increase in conversion rates and total purchases among customers that used MySizeID. We are especially proud of the significant reduction in returns among MySizeID users, which otherwise represents an enormous cost to retailers. As of May, nearly 8% of Penti customers were utilizing MySizeID.While the uptake has been impressive, there is still significant room for growth among Penti’s estimated four million plus customers per month who shop on their website.”

Cautionary Statement Regarding Forward-Looking Statement

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results to differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company’s filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.


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