The most preferred automotive brands in the online passenger and light commercial used vehicle market were Volkswagen, Renault, and Ford, respectively, in February, same as the previous month.
In the online used car market, Volkswagen (VW) was the most preferred automotive brand in February this year, followed by Renault and Ford.
According to the data compiled by the AA correspondent from Indicata’s online used car market report, a total of 123,497 sales (when the vehicles removed from the advertisement are considered as sold) were realized in the online used passenger and light commercial car market in Turkey, with an increase of 10.9% compared to January.
In this period, the share of passenger cars in online used car sales was 80% and the share of light commercial vehicles was 20%.
157 thousand 483 vehicles were sold in February last year. Sales decreased by approximately 22% compared to February 2020 and 25% compared to the January-February period of 2020.
Sales of the top 10 brands accounted for 76% of the market
In February this year, Volkswagen became the most preferred automotive brand in the online used passenger and light commercial car market with 16,770 sales. Renault ranked second with 15,662 and Ford ranked third with 12,975.
These were followed by Fiat with 11,704 units, Opel with 7,163 units, Peugeot with 6,460 units, Mercedes-Benz with 6,241 units, BMW with 6,126, Hyundai with 5,927 units, and Toyota with 4,370 units.
February sales of these 10 brands made up 76% of the online used car market.
Fastest selling brand was Fiat
In February, the average sales speed of Turkey market in the online market was 76 days. Renault was the fastest-selling brand with 65 days, and the slowest-selling was Mercedes-Benz with a sales speed of 97 days.
Passat retained its first place
A total of 98,678 units were sold in the online used car (passenger car only) market last month.
VW’s Passat model maintained its top position with 4,582 sales in the best-selling passenger model ranking of the top 10 most preferred brands. In sales, Renault Clio came second with 4 thousand 194 units, and Renault Megane came third with 3 thousand 559 units.
Top 10 selling models accounted for 32% of total passenger car sales
Ford’s Focus model ranked fourth with 3,467 units, and the Opel Astra ranked fifth with 3,155 units. Then, Renault Fluence with 2,600 units, Toyota Corolla with 2,562 units, Fiat Egea with 2,417 units, Renault Symbol with 2,373 units, and VW Golf with 2,271 units were listed.
These 10 models accounted for 32% of total passenger sales.
Doblo preference in commerce continues
In the light commercial vehicles category, 24,819 units were sold in February.
Fiat Doblo, which is frequently preferred by large families in Turkey in sales, maintained its first place in February with 2 thousand 939 units.
Doblo was followed by Ford Transit Tourneo/Courier with 2,339 units, Fiat Fiorino with 2,129 units, Ford Transit Tourneo/Connect with 2,97 units, VW Caddy with 1,885 units, and VW Transporter with 1,282 units, Ford Transit with 1,281 units, Renault Kangoo with 1,270 units, Peugeot Partner with 980 units and Citroen Berlingo with 609 units.
These 10 models accounted for 68% of total light commercial sales.
Classified as ‘sale’ when removed from the internet
On the other hand, Indicata, a business intelligence set consisting of the combination of machine learning, artificial intelligence, and big data, scans the used online vehicle market and analyzes more than 450 thousand used vehicle data per day.
While the sales data in the report is based on the advertisements posted on the online market by institutions and organizations engaged in the used car trade, these data do not contain data on individual vehicle advertisements. On the online platform, used car trading institutions withdraw the advertisements of the vehicles they put up for sale for two reasons. First, they revise the prices of the vehicles in the advertisement according to the changing market conditions and publish the advertisement again. When these advertisements are published again, it is followed by Indicata.
Secondly, the trading institution withdraws from the advertisement because they sell the vehicle and publish the advertisement of a vehicle to be resold. This second group of vehicle advertisements, that is, vehicles that have been removed from the advertisement completely, are considered as sales.
Source: AA / Translated by Irem Yildiz