Mutlu Erturan, Head of Hepsiburada Commercial Group, said, “We aim to facilitate the lives of our users and increase their quality of life, especially with our applications containing this and similar technology, which we offer during the epidemic.”
With the ‘Yuzunde Gor’ (See It On Your Face) project, where Hepsiburada’s experience in technology meets the understanding of beauty, users can find the opportunity to experience products whenever and wherever they want.
According to the company statement, Hepsiburada has launched its new application that brings together the concepts of technology and beauty, providing its customers with a new generation shopping experience.
In this personalized user experience project where augmented reality technology is used, users who download the Hepsiburada application can control how the cosmetic material looks on their faces by introducing their faces to the screen for the products they choose. Unlike other augmented reality works, for the first time on an e-commerce platform, users who can benefit from the augmented reality function via a mobile application can also choose one of the models with different appearances and see the stance of the products on the model.
In both functions, users can add the product to the cart from the relevant screen where they complete their experience. The virtual make-up application, which includes L’Oreal Paris and Maybelline products in the first place, is preparing to offer many different brands and quality products to the users’ experience in the near future. Yuzunde Gor application was used by nearly 200 thousand users in its first month.
Mutlu Erturan, Head of Hepsiburada Commercial Group, whose views are included in the statement, said, “As Turkey’s Hepsiburada, we are leading the digital transformation with our innovative services, and we are working to provide services and applications that improve the experience and meet the expectations of our customers.”
Erturan said, “We came together to offer a different experience to our users by combining our experience in technology and our strength from our infrastructure with quality products. Thanks to this project, in which augmented reality technology is used, our users will be able to easily experience and purchase products from anywhere, anytime through the application. We aim to facilitate the lives of our users and increase their quality of life with our applications containing this and similar technology, which we offer especially in the restrictive conditions we are in during the pandemic period.”
Source: AA / Translated by Irem Yildiz