With the pandemic period under intense stress, citizens changed their holiday preferences. In this process, the need for a safe holiday has brought the boat and yacht vacation to the fore. Baran Yildirim, CEO of the boat charter platform viravira.co, said:
“After the pandemic, one of the first choices of those who turned to alternative holiday tourism was a boat holiday away from the crowds. Many people in the country experienced the blue cruise holiday concept for the first time this year. Turkish blue cruise market size is $ 300 million, while the total market for marine experience is approximately $ 1 billion.”
viravira.co covers 60 percent of the boats certified by the Ministry
Yildirim talked about and evaluated the Turkish marine tourism:
“We are in a very advantageous position in yacht tourism with our country being a peninsula and our unique beautiful bays. Turkey’s share of marine tourism in the total tourism revenue is 20 percent level, yet we are the only platform operating in this field. We managed to expand our operations despite the pandemic, and we aim to close the 2020 season with a growth of around 60 percent compared to the previous year. More than 60 percent of around 1900 Turkish and foreign flagged blue voyage boats certified by the Ministry of Tourism are in our system. We offer 11 thousand boats to our guests in more than 900 locations in 41 countries. We aim to increase this level to 80 percent and the number of registered boats in Turkey to over 2 thousand with the boats for rent. “
“We will make every vehicle moving on the sea possible to rent.”
Evaluating the yacht charter market, Yildirim said, “With the steps we have taken so far, we have managed to gather the domestic market under certain standards, which was divided into pieces. Now there is a specialized marine tourism marketplace in Turkey. In the next process, we want to mediate the rental of all kinds of vehicles moving on the sea and to own all the experiences on the sea. We aim to have most of these new products on the air in the 2021 season.
source: egirisim.com / translated by Melisa Karayusufoglu