Turkey can easily evaluate markets that China lost, head of Turkish Houseware Association says
The Turkish houseware sector, which made exports worth $4.5 billion in 2020, is going to close 2021 at $6 billion, with an increase of more than 30%, according to the head of the Turkish Housewares Association (Zucder).
Exports were around $500 million per month during the year, Mesut Oksuz told Anadolu Agency.
While Turkey was ranked tenth among the largest houseware exporters in the world last year, taking a 1.98% share of the market, it aims to become the seventh- or sixth-largest exporter, he said.
If the country will exceed the UK, where exports totaled $6.5 billion annually, it will be the fifth-largest improving from the tenth position in two years.
Touching on the International Brand and Manufacturer Meeting organized in the Mediterranean resort city of Antalya, he said the association event hosted 100 foreign companies from 50 countries.
This year the association organized its eighth edition with buyers from several countries, such as Russia, Balkans, the US, Turkic republics, Singapore, South Africa, Poland, Portugal, Argentina and the UK, showing interest.
Oksuz said the houseware sector currently employs 350,000 workers and produces added-value goods.
Everyone in the world is trying to buy products and find a market, when you look at Turkey, it is now a world brand, he said.
Increasing transportation and container costs, energy and product crises caused product shortage globally, he said, adding that among producer countries, Turkey has a strong position.
Turkey should fill the market gap left by China and must seize the opportunity, according to Oksuz. “There is a demand for us, but this demand is not just for us, every country is trying to get a share from this market right now.
“Therefore, we are in a very important period when all industrialists should be supported.”
Turkey has a location advantage. European importers can receive products in one day, there is no container or transportation problem, he said.
The Turkish industry should increase production activities by making new investments, said Oksuz.
Stressing that the Turkish economy has an advantageous position with the coronavirus pandemic process, he said we can easily evaluate markets that China has lost and companies should be immediately supported by the government.
This week, President Recep Tayyip Erdogan announced a new financial program that contains an opportunity for exporters.
The Central Bank now gives an exchange rate for the coming months to protect against fluctuations.