UnoMoi, the only example in Turkiye of the business model known as the “Netflix of Fashion” in the world, announced that it closed its late seed investment round with a valuation of $2 million.
Investment round; new generation impact fund Founder One, the founding partners of technology company Litum, Ozgur Ulku and Kamil Sozen, and Ludus Ventures Board Member Emre Gonul participated in the tour.
UnoMoi, which was founded by two women entrepreneurs Gozde Atasoy and Ayse Kefli and whose technical partnership was undertaken by the founder of PATH, Murat Kader, closed its seed investment round of $400 thousand in June 2021. UnoMoi, which closed its first investment round with the investment received from Nevzat Aydın, the founder of Yemek Sepeti, Ismail Kutlu, the founder of Gizia, and Can Eren, in this process, changed its inventory from casual dresses to evening dresses; has signed important brand collaborations by expanding it from ski clothes to children’s products.
How does UnoMoi work?
UnoMoi rents out clothes in the accessible luxury segment to its members for a period of 1 month by subscription and offers women the right to use any outfit they like without purchasing them. Members rent 5 products of their choice from UnoMoi’s inventory for 1 month; At the end of a month, the products are delivered to their doors by special couriers and 5 new products are delivered to the user. Thus, making women a part of the sharing economy, UnoMoi radically changes their shopping habits by offering its users an unlimited wardrobe in the ‘cloud’.
Source: Egirisim / Prepared by Irem Yildiz
