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Turkey: Travel revenues expected to exceed $33 billion in 3 years

According to the Medium-Term Program, travel revenues, which are expected to be $17 billion at the end of this year, are expected to increase to $25 billion in 2022, $30 billion in 2023 and $33 billion in 2024.

In the next 3 years, in order to expand tourism to 12 months and to the whole country, tourism areas that offer different tourism products at the same time and which are planned holistically will be created. Taking into account the changing consumer trends and technological developments, tourism will be diversified with alternative products from health to gastronomy, from festivals to eco-tourism, from faith to education, sports and cycling.

While Turkey is determining the roadmap to revive the shrinking tourism due to the new type of coronavirus (Covid-19) epidemic, it is aimed to increase the travel revenues to the level of $33 billion in 3 years with the diversity to be provided in this area.

According to the compilation of the AA correspondent from the Medium-Term Program (OVP) for the period 2022-2024, published in the duplicate issue of the Official Gazette, various strategies will be implemented in the next 3 years to spread tourism over 12 months.

The restrictive measures put into effect around the world with the Covid-19 epidemic negatively affected international tourism. This situation caused a serious loss in travel revenues in Turkey as well as in the rest of the world. Thus, in 2020, travel revenues decreased by 65.7% compared to the previous year and decreased to $10.2 billion.

This year, as a result of the decrease in the impact of the epidemic on international tourism, travel revenues in Turkey are expected to recover and increase to $17 billion. It is estimated that these revenues will reach $25 billion in 2022, $30 billion in 2023 and $33 billion in 2024.

Due to the ongoing epidemic, the recovery in services trade is expected to be weaker than in goods trade.

QUALIFIED BED CAPACITY WILL BE INCREASED

In line with the targets set in the program, promotional and marketing activities will be carried out with international airline companies and tour operators to increase and maintain direct scheduled flights from selected cities of target market countries to touristic regions with high accommodation capacity.

In order to expand tourism to 12 months and to the whole country, qualified bed capacity will be increased by creating tourism areas that offer different tourism products at the same time and are planned holistically.

In order to diversify tourism in line with changing consumer trends and technological developments, alternative tourism products such as health, gastronomy, festivals, culture, eco-tourism, faith, education, sports and bicycles will be determined, market countries with high demand will be identified and promotional activities will be carried out.

Public and cultural diplomacy activities will be intensified in order to increase Turkey’s international visibility and strengthen its image. Trade diplomacy tools and regional and multilateral cooperation platforms will be used effectively in order to develop the country’s commercial relations with third countries and to protect their rights and interests to the maximum extent.

Source: Sabah / Translated by Irem Yildiz

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