Business

Turkey: E-commerce volume reached ₺381.5 billion in 2021

E-commerce volume in 2021 amounted to ₺381.5 billion. As of 2021, 26 thousand 442 of the 484 thousand 347 enterprises engaged in e-commerce activities in Turkey made sales on their own sites, while 472 thousand 604 operated in the marketplaces.

E-commerce volume in 2021 amounted to ₺381.5 billion. The number of orders, on the other hand, increased by 46% compared to the previous year and reached 3 billion 347 million units.

The ratio of e-commerce to general trade, which is an important criterion for the development of e-commerce, was 17.7%. The month in which this rate was highest was November, known as the campaign month in e-commerce, with 20.4%.

As of 2021, 26 thousand 442 of the 484 thousand 347 enterprises engaged in e-commerce activities in Turkey made sales on their own sites, while 472 thousand 604 operated in the marketplaces.

While 74% of the enterprises preferred to sell in only 1 and 12% in two marketplaces, 6% preferred three marketplaces and 3% preferred four marketplaces.

Emre Ekmekci, Chairman of the Board of ETID, said, “We expect the increase in e-commerce to exceed ₺560 billion in 2022, again with the investments to be made for consumer demands. In 2022, we also think that e-exports will gain momentum with tax reductions, government supports and investments from global platforms.”

According to the statement made by ETID, according to the 2021 e-commerce data announced by the Ministry of Commerce via the Electronic Commerce Information System (ETBIS), which was created to protect consumers who shop online, to register all businesses engaged in electronic commerce, to monitor and evaluate the development of e-commerce, The e-commerce sector, which caught the rapid growth trend with the effect of the epidemic, continued to rise in 2021 as well.

ISTANBUL, ANKARA, IZMIR, KOCAELİ, ANTALYA AND BURSA ARE THE PROVINCES THAT PREFER ONLINE SHOPPING

Compared to the previous year, an increase of 175% in the e-commerce accommodation industry, 162% in the food and supermarket industry, 113% in travel, transportation and storage, 98% in the airline industry, 78% in the food industry, and 26% in the clothing, shoes and accessories industry happened. The provinces that preferred online shopping were Istanbul, Ankara, Izmir, Kocaeli, Antalya and Bursa, respectively.

When the e-commerce volume is analyzed on a sectoral basis, it is seen that approximately ₺52.9 billion in white goods and small household appliances, ₺24.2 billion in clothing, shoes and accessories, and ₺21.4 billion in the electronics sector.

Sectorally, the average basket amount was ₺3 thousand 621 in the accommodation sector, ₺1 thousand 202 in the airlines, 281 TL in the clothing, shoes and accessories sector, and ₺186 in the electronics.

86% of e-commerce expenditures were made by cash payments and 14% by installments. From a sectoral perspective, 70% in home and decoration, 32% in white goods, 26% in electronics, 27% in clothing, 14% in travel, 17% in accommodation, 11% in airlines, 8% in books and magazines were preferred.

Source: NTV / Translated by Irem Yildiz

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