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Turkey: Consumers home and lifestyle trends of 2020 according to GittiGidiyor

Consumers renewed their furniture and changed the color of their homes the most last year.

GittiGidiyor shared the 2020 home and life trends by examining the sales in the ‘home decoration & garden’ and ‘construction market & repair’ categories, which were very active with the effect of the epidemic.

According to the statement made by GittiGidiyor, decoration and DIY store sales, which increased with the increase of time spent at home, revealed the desire to change the living spaces of consumers.

According to the data, consumers have renewed their furniture the most and changed the color of their homes last year.

GittiGidiyor’s sales data reveal that the interest in ‘home decoration & garden’ and ‘construction market & repair’ categories increased during the period of staying at home due to the epidemic. With the desire to change their living spaces, consumers, who turned to decoration shopping to make arrangements that they could not spare time before, showed great interest in these two categories in 2020.

Houses were renewed

With the increase of time spent in homes, consumers who changed their wall colors and turned to repairs showed interest in the ‘DIY store & repair’ category. Compared to 2019, there was a 2-fold growth in the repair equipment category and a 57% growth in garden furniture. Paint sales increased 82% compared to the previous year, and drill sales doubled. With the furniture renovation trend rising in 2020, cabinet drawer handles and spray paints became the most popular products of the category. Sales of ‘kitchen & table’ sets and television units increased 2-fold. Product groups such as ‘jewelry & make-up’ cabinet and full-length mirror increased more than 2 times.

Consumers’ trend of renovation also reflected in the bathroom category, and the sales in bathroom products doubled compared to the previous year. Bathroom sets and functional bathroom cabinets became the favorite products of this category.

The 6-fold increase in the demand for lace embroidery materials showed that consumers also spent more time at home on handicrafts and hobbies compared to 2019. Interest in macrame sets and knitting yarns in the home textile category also increased.

Working from home reflected in office equipment sales

The demand for working from home, office tables, ‘office seats & chairs’, which have become widespread due to the epidemic, has also increased.

While the sales in the work desks increased almost 2 times, the demand for ‘office armchairs & chairs’ increased almost 3 times.

Istanbul and Ankara bought office furniture, Antalya and Mugla bought kitchenware

According to the data of GittiGidiyor, which reveals sales in the ‘home decoration & garden’ category on a provincial basis, office furniture, followed by furniture products such as wardrobes, armchairs, and sofas, attracted the most attention in Istanbul, Ankara, Izmir, and Bursa.

In Antalya and Mugla, storage containers and cookware were among the products that showed the highest increase compared to the previous year. Bursa and Kocaeli provinces showed the most interest in products such as paintings, wall clocks and artificial flowers in the decoration category.

Nilay Buyukkapanci, GittiGidiyor Sales Manager, whose views were given in the statement, stated that they clearly saw the effects of the pandemic in the ‘home decoration & garden’ and ‘construction market & repair’ categories.

“With the epidemic that started in March last year, the shortcomings we had previously ignored or the ideas in our minds about our home became more visible. As people spent more time at home, they started looking for ways to improve their living spaces. At this point, e-commerce, which stands out with its product variety, price comparison opportunity, speed and convenience, has become a safe method preferred by consumers under pandemic conditions. Our users can easily and quickly access millions of product types in GittiGidiyor, and renovate and beautify their homes as they wish. We think that the interest in the ‘home decoration & garden’ and ‘construction market & repair’ categories will continue as the home-working system becomes more widespread and the time spent at home increases. In this direction, we continue our efforts to bring our users together with more product types and affordable prices.”

Source: AA / Translated by Irem Yildiz

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