Business

Turkey became the production base of the giant brand Kendall+ Kylie

World-renowned Kendall+ Kylie entered the Turkish market with production. Spokesperson Cem Tunakan said, “We will produce here and export to foreign markets.”

A new global brand is coming to Turkey, which hosts many world-famous fashion brands. Kendall + Kylie brand, which attracts great attention from the American sisters Kylie and Kendall Jenner, will meet with consumers in cooperation with Trendyol. The brand, which will then start selling on its own website, plans to open its first store at Istanbul Airport. The most important feature of the operations to be carried out in our country with the cooperation of Marka Yatirim Holding, for which the production and distribution license of Kendall + Kylie was obtained, is that all products to be sold in Turkey will be produced here. Saying that this is the only exception among all the countries where Kendall + Kylie operates, Cem Tunakan, Strategy and Growth Consultant of the Kendall + Kylie brand in Eastern Europe, Turkey, Middle East, Africa, India, said: “We will produce and sell the entire collection except accessories and bags. We have a plan to manufacture cosmetic products as well.”

WILL SELL ABROAD

Tunakan said that they are working with five big companies on production, and that this operation, which will provide employment to hundreds of people, will grow even more in time. Stating that Turkey, as a production and logistics center, will play an important role in the global growth of the brand, Tunakan noted that they will also export to other countries through e-commerce. Tunakan said: “We will be active in fashion-oriented marketplaces and other digital channels, especially in the Gulf countries, the Middle East, sub-Saharan Africa, South Africa and Eastern Europe. In addition, in our mid-term strategy, we will send the products in our e-commerce warehouse in Turkey to many parts of the world where Kendall+Kylie does not have an operation, by cargo method.”

STORE IN THE AIRPORT

Stating that they have plans to open a store in the Duty Free area of Istanbul Airport, which is located in the center of the world, Tunakan said, “Here, we will be able to sell our brand to our customers from all over the world. We plan to open stores in airports abroad in the coming period.”

PRICES ARE IN THE RANGE OF ₺249-329

Noting that the price range in Turkey will be between ₺249-329, Cem Tunakan said that their target audience is the age range of 18-35 globally, and this is getting wider. Attaching importance to recycling, Kendall+Kylie Turkey has designed its packages and product bags in a recyclable way. Tunakan noted that by adding sustainable products to the collection over time, they will grow in sustainable production, development and sales in Turkey and e-export markets.

Source: Sabah / Translated by Irem Yildiz

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