WASK, which enables advertisers to achieve much better results by automating their digital marketing processes, received an investment of $2.4 million under the leadership of Eksim Ventures.
Wask, a domestic initiative that enables advertisers to manage their Facebook, Google, YouTube and Instagram ads from a single place, smarter and more efficiently, without the need for any technical knowledge, received an investment of $ 2.4 million in the investment tour led by Eksim Ventures, TechOne VC, Logo Ventures, APY Ventures, Turkiye Development Fund and Technology Investment (TTGV).
WASK, which has over 6,000 subscribers in more than 120 countries in total, such as the United States, Canada, England, Germany, France, Argentina, and Spain, with the new investment it has received, it is preparing to offer a much more comprehensive and smart digital marketing experience to its users by launching the 3rd version of its software.
WASK aims for aggressive growth with the new version of the software
With its artificial intelligence supported software, WASK analyzes the behavior of visitors on websites and mobile applications, allowing its users to reach more potential customers and the most accurate target audience with lower budgets. It works integrated with many platforms such as Facebook, Google, Shopify, WordPress, Mailchimp, Woocommerce. Since its investment tour last year, it has increased its revenues 4 times and reached a team of 32 people.
With this investment tour, it will analyze the visitors on the websites or mobile applications of the advertisers with the smart algorithms it has developed in the new version it will offer to its users, and it will give automatic outputs to increase the efficiency of the campaign. In this way, it will offer its users the opportunity to easily interpret conversion data, automatically identify conversion-oriented target audiences for remarketing campaigns, and reduce the effort and time spent by advertisers in marketing processes. Aiming an aggressive growth in marketing and team expansion, WASK aims to reach 15 thousand subscribers in a year by establishing direct sales teams in growing markets and expanding its software development team.
“We are happy to invest in WASK”
Eksim Ventures Investment Committee Member Ugur Mutluhan Oruncak made a statement regarding the investment;
“We are happy to lead the investment tour of WASK, which brings innovation and convenience to the digital marketing world with machine learning. As Eksim Ventures, we will continue to stand by the innovative brands of our country’s entrepreneurship ecosystem in their journey of growth and reinforcing their position in the market. We foresee that the interest in digital platforms in global markets will increase even more. In this context, we aim to continue our investments in critical technologies, as always. I wish WASK’s success to continue exponentially with our investment.”
“We want to achieve successes in the global market that we can proudly talk about.”
Ercan Pilcioğlu, the founder of WASK, said;
“We have achieved a significant global growth in a short time with a small team. We are witnessing that the digital marketing sector, which we are experienced in, is growing rapidly and as it grows, more problems arise in the sector. By utilizing these opportunities, we stay in frequent contact with our users and develop products according to their needs. Thus, the demand for our products is increasing day by day and we are solving the problem of more and more advertisers. Since the first day we were founded, we have worked very hard with my entire team and set significant milestones in this journey. Although we have reached a serious point globally, we know that we are just at the beginning of the road and we have a long way to go. Having investors who believe in our team, our business model and our future on this journey increases our appetite even more. I would like to take this opportunity to thank all our existing and new investors. As a team, we have full confidence that we will achieve successes that we will proudly talk about together.”
Source: Egirisim / Prepared by Irem Yildiz