According to the data of TatilKirala.com prepared within the Google Trends data, the search volume for rental villas grew by 235 percent in 2020 compared to 2019 with the effects of Covid-19.
According to Google Trends data, it is possible to explain the main reason why rental villa searches, which grew by 35 percent in 2019 compared to 2018, increased at a dramatic rate of 235 percent after the Covid-19 epidemic, as the search for isolated vacation became mandatory as a result of the decisions taken in May.
The turnover of the sector reached ₺ 1.6 billion
Rusen Mat, CEO of TatildeKirala.com stated that the short-term villa rental industry, largest vertical alternative accommodation in Turkey’s tourism sector, is a model that has been applied for nearly 30 years and that there is a very important upward trend in both supply and demand for the last 3 years. Mat expressed that when they analysed the market size according to the occupancy rates of the houses and their average overnight prices, the sector produced a total turnover of ₺ 1.6 billion.
TatilKirala.com grew by 200 percent in 2020
While the total reservation request made through TatilKirala.com, which hosted more than 3.5 million visitors in 2020, increased by 370 percent compared to 2019, it exceeded ₺ 155 million, while the total turnover growth was 200 percent and the increase in the number of bookings was 170 percent.
It is possible to say that the trend created by the pandemic effect will continue to increase in the coming years, as 96 percent of the guests stated that they are satisfied with the villa holiday and that they will re-evaluate the villa alternative while on vacation in the following years.
55 percent increase in the number of ads
Tatildekirala.com, which brings together more than 3700 different houses, villas and boats with its visitors by increasing the number of ads by 55 percent compared to 2019, the number of advertisers also increased by 80 percent, and reservations were made in more than 20 different provinces and 47 different districts.
Stating that they expect much more dramatic growth both in the number of advertisers and in the number of advertisements, with the increasing interest in the short-term rental industry, the TatildeKirala.com team expressed that the communication they established with the advertisers played the most critical role in their success and in 2021. They noted that they will make larger investments in this field. TatildeKirala.com has grown its conversion-oriented organic traffic by 700 percent compared to the previous year 2019.
According to the data of SEMrush, a SEO tracking and analysis tool, TatildeKirala.com intends to open 5 times more organic traffic market in the coming years in this field compared to Airbnb, a global rival.
While the most preferred 5 locations for the reservations made through TatildeKirala.com are Kalkan, Fethiye, Bodrum, Belek and Sapanca, the most preferred villa types are villas with private pools and 2 or more bedrooms. While 65 percent of the guests preferred a villa for accommodation, 35 percent preferred to stay in more economical flat-type properties.
TatildeKirala.com, which started the biggest investment tour a short time ago, has negotiated with many global and local tourism giants for investment processes and will close the investment tour in a few months and announce this news.
Source: webrazzi.com / translated by Melisa Karayusufoglu