Established in Barcelona in 2016 and Emre Atalay, mobile performance advertising agency BCNMonetize, of which he is a founding partner, was acquired by the global ad-tech and media company Entravision.
With an annual revenue of close to $1 billion and employing close to 1500 people, Entravision has become a digital powerhouse with a full suite of branding and performance advertising solutions in 41 countries in the USA, Latin America, Europe, Asia and Africa.
Entravision is a public company headquartered in Santa Monica, California, USA.
Entravision is a global advertising, media and commerce solutions company that helps brands connect with their targeted customers with its advertising technologies and unique solutions. It also has strategic partnerships with leading platforms such as Meta, TikTok, Twitter and Spotify.
Working with more than 100 advertisers, BCNMonetize generates close to $20 million in annual revenue. BCNMonetize was also among the top 20 networks in EMEA in ADJUST’s latest published performance index, with giants such as META, Twitter and Snap. With this acquisition, it is thought to become stronger in the American, Latin American and Asian markets.
Emre Atalay, the founder and CEO of BCNMonetize, said the following after the acquisition;
“Since the day we were founded, we have always worked on solutions to serve brands better. Our team saw themselves as the marketing teams of brands and tried to provide the best service. In the last 2 years, many companies have contacted us to purchase BCNMonetize. Entravision’s global size, technological solutions and quality team matched the idea of the company that we consider as a strategic partner. In addition, Cigdem Findik, who works with us as a director, made similar comments as a former Entravision member and we made this purchase. In my interview with Creativepool last year, I also mentioned that Entravision inspires me as a company.
With this acquisition, we are planning to add the gaming vertical, which we have achieved very good results recently, to verticals such as e-commerce, entertainment and finance that we are strong in. I have no doubt that we will do much bigger things together with our team, who took a huge share in this acquisition.”
Source: Egirisim / Prepared by Irem Yildiz