Param, one of the important companies in the fintech sector, continues its growth journey. Having acquired Univera, the architect of innovative software solutions, and its subsidiary Univis, Param will expand its ecosystem with different solutions in the field of financial technology. In the new period, brand new cooperation opportunities will arise between Univera and Finrota and Kredim (My Credit) brands, which are part of Param. In this way, while providing end-to-end solutions to the needs of companies, this process will increase and strengthen talents and expertise under the umbrella of Param.
Having acquired Univera and its subsidiary Univis, local financial technology company Param will increase its financial inclusion with the synergy that will arise from the contributions of the two companies.
While Univera’s wide product range meets Param’s financial technology, Univera’s; Param’s payment systems will also be integrated into the flows between customers such as distributors, dealers and sub-dealers. In addition, an integrated finance infrastructure will be offered with the capabilities of Kredim. Univera will also support Param’s European expansion with its customer and product portfolio. Introducing the “Buy Now, Pay Later” model, which has become a rapidly growing trend in the world, to Turkiye, my Kredim, which is part of Param, will provide cash solutions to the dealer network in Univera, while Finrota will add value with its online collection and open banking expertise. In addition, with the participation of human resources talents at Univera, Param will have a stronger staff in the field of technology.
Offering innovative solutions with 30 years of knowledge
Acting with the mission of developing software that brands can manage their Sales, Mobile Team Management, Warehouse and Production Management, Data Collection from the Field, Service and Logistics processes on a single platform, and providing all the services needed for the complete digitalization of these processes, Univera is the leading brand of the sector with its 30 years of know-how. With its prevalence in more than 270 thousand points, it is among Turkiye’s most important companies and one of the 500 largest service exporters. Univera ensures that business processes are carried out quickly and with minimum error with the software it produces for different sector needs, such as Multi-Channel Sales Management, Business Partner Management, and Supply Management. Univis, on the other hand, continues its activities, which started in the fields of OT/VT and IoT, by providing software, hardware, support and project services in sales, service and logistics.
Param Founder and CEO Emin Can Yilmaz: “We maintain our leading position in the sector”
Param Founder and CEO Emin Can Yilmaz shared his views on Param’s incorporation of Univera and Univis,
“We maintain our leading position in the sector, while offering solutions to our corporate and individual users with our vision of ‘making life easier for everyone everywhere with financial technologies’. In 2022, we have become the most valuable fin in the industry by receiving investments over $217 million from the European Bank for Reconstruction and Development (EBRD), CEECAT Capital, Alpha Associates and Revo Capital. The number of our users reached 5 million in 2022, the number of cards reached 7 million, and the amount of spending with Param reached ₺9.2 billion. While we left behind the first quarter of 2023 with the growth records we achieved in our fields of activity, we are progressing by achieving important successes in the rest of the year.
In line with our growth journey, we acquired Univera, which develops innovative software solutions, and its subsidiary Univis. We believe that Param and Univera will achieve an important synergy and compete more effectively with other strong players in the sector, both in national and international markets.”
Univera General Manager Merthan Kaleli, speaking about Univera’s joining the Param Group, stated that with the merger, they will be able to compete more effectively in both national and international markets. He emphasized that Univera will provide financial credit and payment advantages by combining the end-to-end integrated sales, service and logistics digital transformation services it provides to its customers with financial technologies, which is Param’s area of expertise. Emphasizing that they are the industry leader in sales and logistics software in the FMCG sector, Merthan Kaleli invited all his customers, business partners and employees to be a partner in this exciting development that will carry the Univera and Univis brands to the future even more strongly.
Source: Egirisim / Prepared by Irem Yildiz