Business

Turkiye’s most valuable brands have been revealed: THY took the first place

Brand Finance has completed the “Turkiye’s Most Valuable Brands-Turkiye 100” study for 2022. THY took the first place in the list with a brand value of $1 billion 604 million, as in 2019, 2020 and 2021. Arcelik followed this company with $1 billion 452 million. Ford Otosan ranked third with a brand value of $819 million, rising 7 places compared to the previous year. Vestel rose 7 places compared to the previous year and ranked 4th with a value of $720 million, while Turkcell maintained its 5th place with $705 million. LC Waikiki, which was not included in the list last year, rose to 6th place with a value of $668 million. Muhterem Ilguner, Director of Brand Finance Turkiye, said that 2021 was not a good year for brands due to the epidemic and the global economic recession, and that the total value of the 100 most valuable brands decreased by 25% compared to the previous year ($21.4 billion) and fell to $16 billion. Here are the top 20 ranks among Turkiye’s most valuable brands.

1 – TURKISH AIRLINES

Brand Value: $1 BILLION 604 MILLION

2 – ARCELIK

Brand Value: $1 BILLION 452 MILLION

3 – FORD OTOSAN

Brand Value: $819 MILLION

4- VESTEL

Brand Value: 720 MILLION

5 – TURKCELL

Brand Value: $705 MILLION

6 – LC WAIKIKI

Brand Value: $668 MILLION

7 – GARANTI BBVA

Brand Value: $532 MILLION

8 – BIM

Brand Value: $524 MILLION

9 – ISBANK

Brand Value: 507 MILLION

10 – TURK TELEKOM

Brand Value: 500 MILLION

11 – ZIRAAT BANK

Brand Value: $458 MILLION

12 – AKBANK

Brand Value: $451 MILLION

13 – YAPI KREDI

Brand Value: $428 MILLION

14 – B/S/H

Brand Value: $420 MILLION

15 – VAKIFBANK

Brand Value: $270 MILLION

16 – MIGROS

Brand Value: $261 MILLION

17 – OPET

Brand Value: $258 MILLION

18 – ÜLKER

Brand Value: $248 MILLION

19 – PETROL OFISI

Brand Value: $247 MILLION

20 – ASELSAN

Brand Value: $246 MILLION

Source: Haberturk / Translated by Irem Yildiz

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