Brand Finance has completed the “Turkiye’s Most Valuable Brands-Turkiye 100” study for 2022. THY took the first place in the list with a brand value of $1 billion 604 million, as in 2019, 2020 and 2021. Arcelik followed this company with $1 billion 452 million. Ford Otosan ranked third with a brand value of $819 million, rising 7 places compared to the previous year. Vestel rose 7 places compared to the previous year and ranked 4th with a value of $720 million, while Turkcell maintained its 5th place with $705 million. LC Waikiki, which was not included in the list last year, rose to 6th place with a value of $668 million. Muhterem Ilguner, Director of Brand Finance Turkiye, said that 2021 was not a good year for brands due to the epidemic and the global economic recession, and that the total value of the 100 most valuable brands decreased by 25% compared to the previous year ($21.4 billion) and fell to $16 billion. Here are the top 20 ranks among Turkiye’s most valuable brands.
1 – TURKISH AIRLINES
Brand Value: $1 BILLION 604 MILLION
2 – ARCELIK
Brand Value: $1 BILLION 452 MILLION
3 – FORD OTOSAN
Brand Value: $819 MILLION
4- VESTEL
Brand Value: 720 MILLION
5 – TURKCELL
Brand Value: $705 MILLION
6 – LC WAIKIKI
Brand Value: $668 MILLION
7 – GARANTI BBVA
Brand Value: $532 MILLION
8 – BIM
Brand Value: $524 MILLION
9 – ISBANK
Brand Value: 507 MILLION
10 – TURK TELEKOM
Brand Value: 500 MILLION
11 – ZIRAAT BANK
Brand Value: $458 MILLION
12 – AKBANK
Brand Value: $451 MILLION
13 – YAPI KREDI
Brand Value: $428 MILLION
14 – B/S/H
Brand Value: $420 MILLION
15 – VAKIFBANK
Brand Value: $270 MILLION
16 – MIGROS
Brand Value: $261 MILLION
17 – OPET
Brand Value: $258 MILLION
18 – ÜLKER
Brand Value: $248 MILLION
19 – PETROL OFISI
Brand Value: $247 MILLION
20 – ASELSAN
Brand Value: $246 MILLION
Source: Haberturk / Translated by Irem Yildiz