Business

RTB House grew by 93% in Turkiye in 2022

RTB House was featured in the FT1000, which lists the 1000 fastest-growing European companies. The company grew by 93% in 2022 in Turkiye.

The “Financial Times 1000 List”, prepared jointly by the Financial Times and the research company Statista, has been published. RTB House, which has grown in terms of revenue between 2018 and 2021, was included in Europe’s Fastest Growing Companies 1000 list for the 6th time.

If you remember, last year, we conveyed to you the 300% growth of RTB House in 2021. It was shared that the company grew by 93% in 2022 in Turkiye.

RTB House found its place in the Financial Times 1000 List with 249% revenue growth. The number of employees of the company has more than doubled from 423 to 1018 in 4 years.

Daniel Surmacz, COO of RTB House, said that RTB House is growing not only in terms of revenue, but also as a team; He said they were very happy that the team was appreciated by the Financial Times once again. Surmacz added that it means a lot to achieve this, especially in the current economic conditions and changing industry dynamics.

Standing out as the first and only re-targeting company that fully utilizes deep learning algorithms, RTB House adapts its technology by performing contextual targeting while quickly preparing for a cookie-free future.

Playing a key role in the ever-changing and evolving market, deep learning provides self-directed personalized ads, increasing the effectiveness of digital advertising campaigns while protecting user privacy. Thus, it is stated that when third-party cookies are removed, deep learning will be the most important technology for the market and can also protect the privacy of its users with the open internet.

Source: Webrazzi / Prepared by Irem Yildiz

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