Developing Turkiye’s first retail media advertising platform, GoWit announced that it has received an investment of $1 million.
Local startup GoWit, which offers an advertising platform to marketplaces, announced that it has received an investment of $1 million.
Main Ventures, Alarko Ventures, APY Ventures and Mindvest GDP were included in the said investment round. This investment is of great importance in terms of strengthening the company in its pioneering position in the Turkish market and, on the other hand, its growth globally.
GoWit, which launched the RMA (Retail Media Ads) platform last year, announced its partnerships with local and global marketplaces in a short time.
From the GoWit RMA platform, marketplaces can offer their advertising spaces to the brands they work with, while brands can increase brand awareness, sales and general ad conversions with ad formats that can be shown on different channels, effective audience targeting.
The startup, which provides a comprehensive advertising platform to advertisers with its solutions on personal ads and multi-channel customer access, brings a new breath to the rapidly developing and changing digital advertising industry all over the world.
GoWit continues to actively work and collaborate in its mission to reach marketplaces that want to meet the needs of evaluating the developing customer potential on its online platforms and to generate income from advertising placements in the ever-growing e-commerce ecosystem.
GoWit Co-Founder and CEO Emrah Adsan, who made a statement about the investment, said;
“Since its inception, GoWit has focused on changing the advertising ecosystem and making it more democratic. After launching our RMA product, it is very important for us to sign agreements with well-known companies both in our country and around the world, and to receive this investment, in order to carry out the works we aim to carry out faster. In this process, we clearly saw the need for a comprehensive advertising platform and we were able to achieve product-market fit. I would like to thank each of our investors individually, their belief that we can be a pioneer in the change in the sector has been a great source of motivation for us.” While we try to raise awareness of marketplaces and brands about the possibilities offered by the Retail Media Advertising platform, we also want to reach more customers in the overseas leg. This investment will be used specifically to make our company widely known and to reach more marketplaces for our product. The investment we receive will serve us in many ways, from product development to our marketing strategy.”
GoWit plans to open its office in London in the near future, taking advantage of the current market conditions from a global perspective, and bringing the numerous opportunities offered by Retail Media to many marketplaces and brands.
Source: Egirisim / Prepared by Irem Yildiz