Local Turkey

Shopping on mobile devices is expected to increase during Ramadan

While smartphones continue to be a source of income for brands, 76% of the respondents stated that they will use their smartphones while shopping in Ramadan, and 66% will shop from within the app.

According to the data compiled from the Ramadan Shopping Preferences Survey 2021 conducted by AA correspondent AdColony with 1160 people, the use of digital platforms started to increase in order to make the most delicious meals during the Ramadan period and to receive the best gifts for the holiday.

While the age of the participants in the survey conducted specifically in Turkey varies between 16 and 75, the average age range is between 25 and 44.

The data obtained in the survey, in which 87% of the participants stated that they will celebrate the month of Ramadan, also revealed the level reached in the age of mobilization in Turkey.

While the time spent on smartphones is increasing day by day, 48% of the participants state that they will spend more time on their smartphones during Ramadan compared to other times and 72% will use their smartphones most during the day.

The demand for mobile games is on the rise

While smartphones continue to be a source of income for brands, 76% of the participants stated that they will use their smartphones while shopping for Ramadan, and 66% will shop within the app while shopping for Ramadan.

According to the survey, mobile games become even more fun during Ramadan.

With the increase in the time spent at home with the epidemic, it seems that mobile games, which are “the most fun savior”, will continue to increase their popularity in Ramadan. 66% of mobile users surveyed state that they play more mobile games during Ramadan than ever before.

The increase in the use of online delivery option due to the epidemic reveals not surprising results in Ramadan. 77% of the participants stated that they will use home delivery options for their Ramadan shopping, while they will mostly shop for groceries (74%), candy (52%) and clothes (46%).

High reach of mobile advertising influences consumer behavior

77% of the participants stated that their cosmetic expenditures increased during Ramadan, while the most-purchased cosmetics were hair care products with 59%, perfumes with 47%, and make-up and cosmetics products with 46%.

While home cooking, which is indispensable for eating and drinking habits in Ramadan, comes to the fore, 92% of the participants say they will cook at home.

While quality and pricing are observed as the most important priorities in shopping plans, half of the respondents state that product quality is the most important factors when shopping for Ramadan, and product pricing is the most important factor for 43%.

The undeniable access of mobile advertising continues to stand out as the most important factor in consumers’ buying tendency.

78% of the respondents stated that they had previously made Ramadan shopping with their smartphones directly via mobile ads, and 66% would consider purchasing a product or service if the product is suitable for them.

Source: AA / Translated by Irem Yildiz

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