Business

Products remaining in the Farms will be marketed digitally in Turkey

With the Economy Reform Package announced by President Recep Tayyip Erdogan, it is envisaged that the products remaining in the farm and its state will be marketed electronically with the application implemented by the Ministry of Agriculture and Forestry.

The Economic Reform Package also included elements of the Digital Agricultural Market (DITAP) implementation that enabled agricultural supply and demand to meet with the “digital marketplace” approach and the “contracted agriculture” model.

Accordingly, mechanisms will be developed to bring fresh fruits and vegetables left in the farm and in the market to the marketplace. These products will be included in DITAP and brought to buyers quickly. For this, a special section will be opened in DITAP.

Thanks to DITAP, farmers of all sizes will be able to find a market for their products, and consumers and tradesmen will be able to supply products of the desired quality.

Support will also be given to the creation of a cold chain in order to reduce the loss of vegetables and fruits. Contracted agricultural mechanisms will be developed to contribute to agricultural production planning, increase predictability in production and prevent price fluctuations. The State Law Proposal, which will also reduce intermediation costs in unprocessed food prices, will be submitted to the Parliament.

The entire food chain will be instantly monitored and reported, especially during the production, wholesale and retail stages, through the Early Warning System to be established.

“Exchange infrastructure must be created”

Turkey Wholesalers Federation President Yuksel Tavsan said that it is important to work on products that cannot be marketed.

Tavsan said, “The application we call DITAP is the online sales system. Infrastructure work needs to be done for online marketing of fresh fruits and vegetables. In order to be able to sell fruits and vegetables remotely, a standard and classification system should be established according to size, type, and brand value. It’s called tomato, but what size, what kind of tomato? Is it from Ayas? All of these must be determined by an infrastructure. According to that, the buyer will be able to say, ‘I will buy 250 crates of tomatoes of this size and type.'”

Tavsan, who also suggested the creation of an exchange infrastructure for the remote marketing of products, said that the price could be formed correctly.

Tavsan, regarding the amendment of the Marketplace Law, expressed that they also do not want the intermediation costs to increase. Pointing out that there should be “producer, market and retailer” processes in the product chain from field to table, he said, “There is such a system at the moment that even the situations are no longer in use. Big markets have taken over the market. They buy products whenever they want, if they do not want it, then the producer becomes a victim. We need to keep the marketers, markets, greengrocers, and local markets alive. “

Emphasizing that it is very important to establish an Early Warning System, Tavsan said:

“With this system, production planning is done. Planning needs to be done according to the demand in the domestic and foreign markets. If planning is not done, the problems experienced in potatoes and onions last year will reappear. At least, if this planning is made in 8 varieties for summer and winter, and if the farmer is directed accordingly, price fluctuations in these products will not occur. We find the studies announced within the scope of the Economic Reform Package to be positive and expect them to be implemented in the field together.”

Source: AA / Translated by Irem Yildiz

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