Nilhan Onal Gokcetekin, CEO of Hepsiburada, said, “We achieved strong results in the second quarter of 2023, above our expectations, and we doubled our total sales volume compared to the same quarter of the previous year.”
In the second quarter of the year, Hepsiburada’s total sales volume increased by 101% compared to the same quarter of the previous year and reached ₺18.5 billion.
According to the statement made by the company, Hepsiburada maintained its strong performance in the second quarter of the year with confident steps taken towards sustainable and efficient growth.
Sharing its second quarter results, Hepsiburada achieved successful figures in all indicators of strategic importance for e-commerce in the said period, and achieved a growth above the forecast it had previously announced.
Accordingly, the company’s total sales volume increased by 101% compared to the second quarter of 2022 and reached ₺18.5 billion. In the second quarter of the year, the number of orders placed on the platform increased by 95% compared to the same quarter of the previous year and reached 27.5 million, while the average order frequency per customer of Hepsiburada increased by 57% annually to 8.1.
While Hepsiburada’s Profit Before Interest, Depreciation and Taxes (EBITDA) was ₺374 million in the second quarter of 2023, the number of active sellers of the company increased by 14% in the second quarter of 2023 compared to the same period of 2022 and reached 101,3 thousand.
The number of products on the platform, on the other hand, reached 195 million units with an annual increase of 50%, and the market share in Hepsiburada’s total sales was 67% in the second quarter.
Hepsiburada continued to be ‘Turkiye’s Most Recommended E-commerce Brand’
Hepsiburada continued to differentiate itself with its innovative delivery services and a wide range of payment solutions. As a result, the company continued to be the “Most Recommended E-Commerce Brand in Turkiye” in the second quarter of the year, according to the results of the “E-commerce NPS Research” of the independent research organization FutureBright.
‘Hepsiburada Premium’, which is the first membership-based loyalty program developed and implemented in Turkiye, reached 1.2 million members as of the end of June and 1.3 million as of the first week of August.
HepsiJet delivered 83% of orders with Hepsiburada vendors the next day
According to the information given, HepsiJet, which provides transportation and cargo services to different brands and businesses, with nearly 2,500 transporters, more than 50 fleets and more than 500 transportation vehicles in Turkiye’s 81 provinces, continued to bring different delivery models to its e-commerce customers in the second quarter.
In the second quarter, HepsiJet delivered 83% of orders from Hepsiburada vendors to all over Turkiye the next day. Differentiating itself with its Hepsijet XL service, which provides the delivery of large-volume products such as white goods and furniture, HepsiJet today serves approximately 1600 foreign customers, including leading retail brands in Turkiye and around the world.
In the second quarter of the year, 86% of the total sales made on the platform were made through Hepsipay. Hepsiburada’s new generation payment method, which offers an e-wallet and payment gateway solution and is licensed by the Central Bank, has reached 12.5 million users as of the end of the second quarter.
Hepsiburada continued to differentiate itself with the payment and payment solutions offered on the platform. Offering different solutions that support purchasing power such as Payment by installments to credit card, multi-card payment, ‘Buy Now Pay Later’, shopping credit and ‘Fill Now, Pay in Installments’ on a single platform, Hepsiburada’s ‘Buy Now, Pay Later’ application offered 207 thousand customers the opportunity to shop without delaying their needs and without being stuck with their credit card limits.
In addition, to support Hepsipay’s growth strategy in targeted markets, Hepsiburada, together with D4 Ventures, invested $1 million in the payment orchestration platform Craftgate.
‘We grew above our expectations in the second quarter’
The CEO of Hepsiburada Nilhan Onal Gokcetekin, whose views were given in the statement, stated that they achieved strong results in the second quarter with their operational agility, loyalty programs Hepsiburada Premium and distinctive services.
Pointing out that they doubled their total sales volume compared to the same quarter of the previous year, Gokcetekin said:
‘Our customer-oriented approach, high-quality logistics services and payment solutions we offer, as well as the customer loyalty brought by Hepsiburada Premium contributed greatly to this performance. In the second quarter of the year, we continued to differentiate with the payment and payment solutions we offered on the platform. We offer our customers different solutions that support purchasing power, such as payment by installments by credit card, payment by multiple cards, Buy Now Pay Later, shopping loans and consumer loans, on a single platform, and we are the only e-retail company with these solutions.
This year, we also took great steps in presenting our capabilities in logistics and fintech, which are our strategic priorities, to corporate customers. HepsiJet provides service to nearly 1600 retail companies with different delivery options. In the same way, Hepsipay is taking firm steps forward to become Turkiye’s leading fintech player and the biggest solution partner of e-commerce and retail players with its different innovative payment solutions.’
Gokcetekin pointed out that they have further expanded the advantages offered by Hepsiburada Premium, and stated that with Hepsiburada Premium, which turned one year old in July, customers benefit from an average of 25 times the monthly subscription price.
Indicating that they expect 110% growth compared to the same quarter of the previous year by sticking to their strategies in the third quarter of the year, Gokcetekin said, “We also predict that we will have a positive EBITDA throughout the year. We aim to grow together with all our stakeholders in 2023. As the national team of e-commerce, I would like to thank all our stakeholders and our team who contributed to this success.”
Source: AA / Prepared by Irem Yildiz