Despite the slowdown in the global economy, the golden age of e-commerce continues. According to the Global E-Commerce Growth Forecasts report, it is stated that the share of e-commerce in total trade will reach 22% by the end of this year.
Businesses gain an advantage with artificial intelligence-supported analysis solutions in an intensifying competitive environment. In the 2021 Turkiye E-Commerce Ecosystem report, the industry’s growth in e-commerce sales in the transition from 2020 to 2021 reached 69%.
The golden age of e-commerce, which started from the global epidemic period, maintains its growth potential despite the slowdown in many economies. In the Global E-Commerce Growth Forecasts report published by the US-based investment bank Morgan Stanley in June, it is predicted that the share of e-commerce, which corresponds to 19% of global trade in 2019, reached 21% in 2021 and will close this year with 22%.
While Morgan Stanley says that the e-commerce market has a remarkable growth potential in the long run, it is stated that the current value of $3.3 trillion in volume may increase to $5.4 trillion in 2026. When the industry model of the institution is evaluated together with other data, it shows that e-commerce continues to grow even in countries where online shopping is already widespread.
Source: Sabah / Translated by Irem Yildiz
