TikTok creators will now have another way to cash in from the app.
The video-sharing app is partnering with Teespring, the commerce platform, to allow creators to sell their own merchandise through TikTok.
The feature with Teespring is currently in beta testing and is expected to officially launch in September 2020.
“At TikTok, we’re focused on providing the best app experience for our users first and foremost. Creators are the heart and soul of TikTok and we are constantly looking for ways to bring more value and opportunities for them within our platform,” said Sean Kim, head of product at TikTok U.S. “We are looking forward to building upon our ongoing commitment to support creators through monetary opportunities and, in the meantime, are excited to see what ideas creators bring to life on Teespring.”
Teespring says it has more than 7,000 U.S. based creators.
“Our latest partnership with TikTok marks a collective commitment to serving the creator community, which we value hugely. Our company ethoses aligned in creating a feature for the massive amount of US based creators on both platforms,” said Chris Lamontagne, CEO of Teespring, said in a statement to USA TODAY.
TikTok creators also have the option to do live streams, which can bring revenue to creators over the age of 18, and gain exposure in the TikTok Creator Marketplace, which helps brands discover and partner with innovative creators to collaborate on paid campaigns.
Instagram’s competitor to TikTok, Reels, currently does not have a monetization option, but it’s something the app could integrate, as it has with its other features. Earlier this year, Instagram launched ads on IGTV videos and direct sales through Instagram Shopping.
Facebook and Instagram have a sponsored post tag for influencers to use when they’re paid as brand spokespeople.
The move by TikTok could be an asset as the possibility of a bid by Walmart and Microsoft for its U.S. operations looms.
Walmart could make TikTok into a seamless extension of its sales machine, helping advertisers, creators and others sell products. In that caseTikTok users swiping through and buying as part of their experience on the app might not even be able to distinguish a Walmart connection.