Business

Hepsiburada: We will grow our business by investing in Turkey

Hepsiburada, which started trading on the world technology stock exchange NASDAQ on July 1, announced its second quarter results. In the second quarter, the company increased its total platform sales by 38% compared to the same period of the previous year, reaching ₺5.9 billion. In the first 6 months, it managed to increase its sales by 58.2% compared to the same period of 2020 and reach ₺10.4 billion. In the second quarter of 2021, Hepsiburada achieved an increase of 37.9% compared to the same period of the previous year, and received 13.1 million orders.

ORDER RECORD BROKEN

With this order, the company broke the all-time 3-month order record on its platform. In the second quarter, the number of active member businesses that have stores and sell in the marketplace doubled compared to the same period of the previous year. The number of products sold on the Hepsiburada platform has nearly doubled. While the share of direct sales of Pazaryeri member companies in the total sales realized through the Hepsiburada platform was 58% at the end of the first half of 2020, this rate reached 69% at the end of the first half of 2021. The company plans to reach a total sales volume of ₺29 billion by the end of this year. At the online press conference held yesterday, Hepsiburada Chief Executive Officer (CEO), Murat Emirdag, drew attention to the strong base effect of the same period of the previous year in these results. He also stated that they managed to increase the number of customers, order frequency, number of active vendors selling on the platform and product diversity in this period.

Explaining that the financial support they provide to vendors and suppliers in the Hepsiburada ecosystem has increased by 11.4 times between 2018 and 2020, Emirdag said, “We continue to expand the Technology Power for Women Entrepreneurs program that we started in 2017. The number of women entrepreneurs increased from 19 thousand in 2020 to 23 thousand at the end of June.”

WE ARE FOCUSED ON THE LONG TERM

Emphasizing that 90% of Turkey’s retail market is still offline, Emirdag said, “The digital and e-commerce side, which is currently 10%, seems to increase to over 20% in the next 4-5 years. So we are at a turning point and we are aware of it. By investing in Turkey, with the power of the right investments, we want to grow our business and move forward with a focus on growth. Our focus is healthy growth” Emphasizing that the daily fluctuations in the shares in NASDAQ are not very important, Emirdag underlined that they focus on the long term. Emirdag said, “We have a very well-defined and solid plan. Our priority is healthy and sustainable growth. We will continue to do so. We will continue to invest in Hepsiexpress and HepsiPay. We have other projects like these, we will continue to grow and scale them.”

Source: Sabah / Translated by Irem Yildiz

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