The freshly chopped vegetable and fruit production company EuroFresh delivers natural products that it procures from contracted farmers and suppliers to the tables with the freshness of the first day.
The freshly chopped vegetable and fruit production company EuroFresh delivers natural products that it procures from contracted farmers and suppliers to the tables with the freshness of the first day, untouched.
According to the statement made by EuroFresh, the company, which was established in 1990, of which Yildiz Ventures was an investor, supplies the products of tens of farmers in a 4 thousand square meter closed area and produces with high-quality standards by processing them with the latest technologies.
The products produced naturally and without using any additives in all production processes from the field to the kitchen are packaged and meet the consumers with the freshness of the first day. Aiming to make vegetable consumption easily accessible for everyone in a good and balanced diet, EuroFresh offers ready-to-use products washed and chopped, focusing on preventing water waste, especially in washing green vegetables, as well as reducing food waste and maximum savings.
In addition to saving water and time, consumers also take an important step in food sustainability. Products include both ready-to-cook vegetables and a variety of salads. Carefully designed to be consumed anytime, anywhere, EuroFresh salads contain a variety of flavors that appeal to different palates.
EuroFresh General Manager Ahmet Kaplan, whose views were given in the statement, stated that they aim to be beneficial to consumers in terms of both health and savings with fruits and vegetables prepared without human touch, added saying, ‘When we try to wash vegetables and fruits by hand at home, water consumption can reach up to 5 liters per kilo. However, the amount of water used for washing fruits and vegetables in the production process of EuroFresh products decreases to 1-1.5 liters per kilo.”
Emphasizing that water savings of up to 80% can be achieved thanks to the use of cleaned and packaged vegetables and fruit products, Kaplan noted that nowadays, when water saving is very important, they prevent water waste in homes with their products.
Kaplan continued as follows:
“After the necessary procedures and preparations, we can deliver our cleaned, washed, chopped, and ready-to-use products to more than 1,000 points without breaking the cold chain with our more than 100 employees and our widespread distribution network. No extra cleaning is required prior to the use of products that are cleaned, washed and packaged in a hygienic environment untouched by human hands. The importance of packaged food consumption has increased especially during the epidemic period and we have attracted great attention from our consumers. In this way, we increased our sales 2.5 times. EuroFresh’s practical flavors are available through Getir, GetirMore, Migros, MacroCenter and Carrefour.”
Source: AA / Translated by Irem Yildiz