Business

Enza Home: Online sales of furniture increased to 7%

ENZA Home introduced its new store Piyalepasa, which was opened after 6 months of work, to the press with a special meeting.

Yatas Group CEO Nuri Oztaskin, speaking at the opening, pointed out that they have serious growth targets both in foreign markets and online retailing.

Oztaskin stated that they are planning an investment of ₺100 million for 2022 and said, “As Yatas Group, we have been growing by 50% every year for the last 10 years. We have a growth target of close to 100% for 2022. In real terms, we aim to grow by 15-20% over inflation.”

Saying that the total size of the furniture industry has reached $12 billion, Oztaskin said, “The ratio of exports to the total is 12%. The pandemic has increased online sales. Especially home textile products have become more sold online. Currently, 7% of our total sales come from online.”

Source: Sabah / Translated by Irem Yildiz

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