In the January-September 2020 period, with the effect of working from home and distance education in addition to computer technologies, office equipment sales increased by 36.7% compared to the same period of 2019.
Demand for technology products, especially computers, has increased with the prominence of working from home and distance education within the scope of the new type of coronavirus (Covid-19) epidemic measures in Turkey and the world.
According to the AA reporter’s compilation from GfK research company data, the information technologies sector is one of the most invested areas in the world. Social contact reduction measures taken against the Covid-19 epidemic in 2020 also led to a faster increase in the demand for technology, and therefore sales in this sector.
While the turnover of laptops and desktop computers, which are the two main product groups of the information technology sector in January-September 2019, was $45 billion, it reached $51 billion in the same period of 2020.
In the third quarter of 2020, the information technologies market around the world grew by 19.4% compared to the same period of 2019, increasing its share in the total technology market to 14.6%.
Technology expenditures has increased
In Turkey, within the scope of Covid-19 measures, the consumer technologies market has grown with the introduction of applications such as working from home and digital distance education. In the January-September 2020 period, computer technologies and office supplies product groups, which increased by 36.7%, made the biggest contribution to the growth in this market.
In the 9-month period of last year, the preferences of consumers staying at home increased their sales in the telecom sector by 12.7%, small home appliances sales by 15.1%, consumer electronics sales by 10.1%, and large white goods sales by 9.9%.
While the retail sales of laptop and desktop computers were 524 thousand units in the January-September 2019 period, it increased to 952 thousand with an increase of 81.7% in the same period of 2020, when the Covid-19 outbreak was also effective.
Due to Covid-19, many companies switched to work from home working model, increasing the demand for laptops. This demand reached 20 million units in the world in the third quarter and 420 thousand units in Turkey.
The laptop market, which closed the January-September 2019 period with a turnover of $305 million, grew by 92.1% in the January-September 2020 period, reaching a turnover of $586 million.
Last year, education continued to be largely digital, leading to the evolution of consumer purchasing behavior from computers to need rather than desire. In the 9 months of last year, 1 million tablet computers were sold.
Source: AA / Translated by Bazaar Times Team