Reliz, which provides the service to increase the download acceleration of large applications on a massive basis by using the promotional areas in mobile applications, has chosen Istanbul as its global operation center.
Reliz, which provides the service to increase the download acceleration of large applications on a massive basis by using the promotional areas in mobile applications, has chosen Istanbul as its global operation center.
Reliz, a digital communications company that provides services for the development of its customers’ mobile applications through in-app inventories, has moved its global operations to Turkiye.
The brand, which is a certified partner of advertising channels such as Meta, Google, Twitter, Tiktok and Snapchat, and has two offices and more than 70 employees in Istanbul, aims to expand both its operations and employment in Istanbul in 2023.
“Our core strength is technology”
Peter Kireev, one of the founders of Reliz, stated that they have already started to work with many banks and fintech companies in the local market, and that they are also in talks with some e-commerce and finance applications.
Kireev said, “We signed contracts with Turkiye’s leading banks. We are also in the process of negotiating with many financial technology and e-commerce stakeholders.”
Stating that there are many opportunities in the field of mobile marketing in Turkiye and that innovative companies with innovative technologies have an advantage, he said that as Reliz, they have medium and long-term growth plans for Turkiye.
Kireev noted:
“In line with our global expansion strategy, we have determined that there is great potential in the Turkish market. Our main driving force when serving our new customers is our technology. The brands we work with are embarking on a path where they begin to reap the full benefits of technological transformation with our products.
Artificial intelligence learning methods that make our advertising platform powerful. In addition, the meticulous approach of the experts in our team helps to improve the performance of the biggest brands in reaching new customers in the digital space.”
Peter Kireev stated that they are members of the Interactive Advertising Association (IAB), which has a reputation in the advertising industry in Turkiye, and noted that they will stand out in the Turkish advertising ecosystem with their innovative advertising methods.
“A qualified partner is needed”
Reliz Turkiye Director Ozan Tekin, on the other hand, stated that the number of application downloads is of great importance for big brands and noted that companies in Turkiye have also reached this awareness.
Expressing that companies need qualified partners to enable more downloads of applications, Ozan Tekin gave the following information:
“We are certified partners of more traditional ad networks like Meta, Google, Twitter, Tiktok, Snapchat. However, big brands advertise on these channels mostly with their own internal teams. Our Adnetworks include in-app inventory. We work with more than 30 such big platforms. We diversify our customers’ acquisition channels and enable them to reach a wider audience.”
“Reliz is a global digital partner”
Explaining that they have turned from being a “mobile marketing agency” to a “global digital partner” in 2023, Ozan Tekin stated that their offices in 6 countries will now be managed from Turkiye.
Tekin continued:
“Reliz is a global digital partner that accompanies the digital development of its customers and develops effective marketing strategies for them with its technology.
Within the scope of corporate transformation, we will also have new products: We will provide a wide range of services including the visual design department, a consultancy service that will enable companies that do not have experience in this field, which we call ‘professional services’, to enter the world of mobile marketing, the management of META and Google accounts, and a certain amount of refunds to companies with large budgets.”
Source: Egirisim / Prepared by Irem Yildiz