The words for sale, rental, unpainted, tractor, bicycle, emergency, from the owner, automobile, duplex, car became the 10 most searched words on the sahibinden.com platform last year.
In the statement made on the platform, the trends regarding the shopping and lifestyle preferences of 2020 based on the ads on sahibinden.com were announced. According to the statement, the epidemic conditions, which have worsened since the second quarter of the year, changed the direction of the life habits and searches of the users. With the effect of avoiding communal life, the search for vacations shifted to summer houses and caravans, and the increasing need for remote communication caused an increase in the interest in mobile phones.
In 2020, the number of monthly users of sahibinden.com rose to 62.7 million. The platform also broke a new record with 509.6 million visits and 15.2 billion page views.
The total gross area of the advertisements in the entire ‘Apartment for Sale’ category in Turkey grew by 56% compared to last year, reaching 380 million square meters. In the vehicle category, the number of ads exceeded 7.6 million in a year.
The Alcatel brand tablet and 2016 model Volkswagen/Transporter, which were sold just 7 minutes after the publication of ads, became the fastest sales of the year. The 1+1 house in the site with pool in Antalya/Konyaalti stood out as the fastest sold house ad.
10 most searched words
The words for sale, rental, unpainted, tractor, bicycle, emergency, from the owner, automobile, duplex, car became the 10 most searched words on the platform last year. Unlike the previous years, the prominent search was ‘tractor’. Those who needed renovation during their time at home mostly searched for the words ‘Bathroom Kitchen Decoration’ in the service category.
The 2020 model Bugatti Chiron sports car advertisement with 4.8 million views in the vehicle category and a 210-square-meter villa advertisement in Didim Akbuk with 540 thousand views in the real estate category became the most viewed ads in their categories. The most favorite ads of the users were the 3+1 bedroom 135 m2 flat in Beylikduzu in the ‘Real Estate’ category and the 2020 model Ortiz brand caravan in the ‘Vehicles’ category.
We loved comparing vehicles
The mobility in the vehicle category revealed that users liked to compare vehicles in detail before making a decision. Within the scope of the Oto360 service implemented by sahibinden.com in 2019, users had the opportunity to compare them in 8 different categories from brand to hardware. The most compared vehicles in 2020 were Volkswagen Passat, Toyota Corolla, Opel Astra, Ford Focus, and Honda Civic, respectively.
Source: AA / Translated by Bazaar Times Team